{"id":404,"date":"2025-08-22T15:39:34","date_gmt":"2025-08-22T15:39:34","guid":{"rendered":"https:\/\/redbulltravel.com\/index.php\/2025\/08\/22\/inside-somewhere-outside-an-upstart-korean-outdoor-brand-to-know\/"},"modified":"2025-08-22T15:39:34","modified_gmt":"2025-08-22T15:39:34","slug":"inside-somewhere-outside-an-upstart-korean-outdoor-brand-to-know","status":"publish","type":"post","link":"https:\/\/redbulltravel.com\/index.php\/2025\/08\/22\/inside-somewhere-outside-an-upstart-korean-outdoor-brand-to-know\/","title":{"rendered":"Inside Somewhere Outside, An Upstart Korean Outdoor Brand to Know"},"content":{"rendered":"<p><\/p>\n<div>\n<h3 class=\"fm-body-serif-lg\">The Somewhere Outside Aesthetic<\/h3>\n<p>Like many other established and emerging brands, Somewhere Outside says it\u2019s obsessed with developing versatile clothing that seamlessly blends into the outdoors and around the city without compromising on functionality or aesthetics. This is evident in how the company approaches essential outdoor staples. The <a href=\"https:\/\/www.somewhereoutside.world\/product\/whales-island-windbreaker11usj103-charcoal\/242\/display\/1\/?utm_source=fieldmag&amp;utm_medium=article&amp;utm_campaign=sohc_profile\" rel=\"noopener\" target=\"_blank\">Whale\u2019s Island Windbreaker<\/a>, for example, is built out of a windproof nylon and polyester fabric with perfectly placed pockets. Many of the company\u2019s long-sleeve tees are built with mesh paneling for enhanced breathability. The gear is technical enough, but never features  something like a DWR coating you\u2019ll have to retreat (like the <a href=\"https:\/\/www.fieldmag.com\/articles\/arcteryx-alpha-sv-jacket-guide\" rel=\"noopener\" target=\"_blank\">Arc\u2019teryx Alpha SV<\/a>). \u201cMost of us aren\u2019t professional [explorers], we\u2019re amateurs,\u201d said Ko. \u201cSo while we value function, we don\u2019t obsess over it.\u201d<\/p>\n<p>Indeed, the Somewhere Outside look feels a bit historic. This year\u2019s sping and summer collection is heavy on loose, long shorts, graphic tees, and fanny packs. \u201cWe love vintage references,\u201d said Ko. \u201cWhen we look at old mountaineering photos, people [are] wearing fur coats and all sorts of things \u2026 We value clothes that age. Not deteriorate, but mature.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Somewhere Outside Aesthetic Like many other established and emerging brands, Somewhere Outside says it\u2019s obsessed with developing versatile clothing that seamlessly blends into the outdoors and around the city without compromising on functionality or aesthetics. This is evident in how the company approaches essential outdoor staples. The Whale\u2019s Island Windbreaker, for example, is built [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clothing-wearables"],"_links":{"self":[{"href":"https:\/\/redbulltravel.com\/index.php\/wp-json\/wp\/v2\/posts\/404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redbulltravel.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redbulltravel.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redbulltravel.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/redbulltravel.com\/index.php\/wp-json\/wp\/v2\/comments?post=404"}],"version-history":[{"count":0,"href":"https:\/\/redbulltravel.com\/index.php\/wp-json\/wp\/v2\/posts\/404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redbulltravel.com\/index.php\/wp-json\/wp\/v2\/media\/405"}],"wp:attachment":[{"href":"https:\/\/redbulltravel.com\/index.php\/wp-json\/wp\/v2\/media?parent=404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redbulltravel.com\/index.php\/wp-json\/wp\/v2\/categories?post=404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redbulltravel.com\/index.php\/wp-json\/wp\/v2\/tags?post=404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}