Genesis is launching its new lifestyle goods and accessories collection in the U.S. The Genesis Collection is a curated selection of merchandise ranging from clothing and hats to office and outdoor gear to golf accessories and more.<\/span><\/p>\n <\/p>\n \u201cThe Genesis Collection is an extension of our brand\u2019s commitment to delivering exceptional experiences and products that go beyond automotive,\u201d said Kiri Kiely-Rodriguez, director, customer experience and training at Genesis Motor America. \u201cFrom the materials to the designs, the Genesis Collection embodies our Korean heritage and allows customers to engage with the brand in a new and exciting way.\u201d<\/span> \u00a0<\/p>\n Genesis says the collection is inspired by the<\/span>\u00a0designs and materials showcased in the brand\u2019s current product and concept vehicle line. Genesis says it also mirrors important initiatives such as the upcoming Genesis Magma Racing program.<\/a> The collection\u2019s Magma merchandise is an ode to the Magma high-performance line in color and style, while its golf product offerings of iron and putter covers are made with the same semi-aniline leather as the brand\u2019s flagship G90 sedan.<\/span><\/p>\n You can shop the Genesis Collection online,<\/a>\u00a0 and at select retailers in California and New York with expanded U.S. availability planned in the coming months.\u00a0<\/span><\/p>\n \u00a0<\/p>\n<\/div>\n![\"genesis-collection-02-genesis\"](\"https:\/\/www.carpro.com\/hs-fs\/hubfs\/genesis-collection-02-genesis.jpg?width=750&height=563&name=genesis-collection-02-genesis.jpg\")
Photo: Genesis.<\/span><\/div>\n