The demand for experience-oriented and target group-oriented shopping experiences is growing. Trade shows are also playing an increasingly important role in bringing the latest trends and innovations to life. ISPO offers a platform where brands can not only present their latest products and ideas, but also get in direct contact with consumers. After all, personal interaction is also playing an increasingly important role for retailers. It is therefore important to actively strengthen these connections. With offers such as the Zeitgeist Area or 520M by Highsnobiety, the event will be a meeting place for everyone who wants to experience the latest developments and designs in the sports and fashion industry live. For sports businesses, this is a valuable opportunity to emphasize their relevance and position themselves as trendsetters.
In an interview with Highsnobiety, Frederik Sturm, five-time ISPO Award winner and CEO of ARYS, explains:
In the fashion industry, we often say it’s so difficult to enter because there are thousands of brands. But in this niche, there is a big potential for younger brands to really become strong and powerful
